Boost Your UA Metrics by Up to 50% with Smarter Signal Integration

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In the competitive world of app growth and user acquisition (UA), the quality and quantity of signals sent to your UA channels can make or break your campaigns. Whether it’s SDK integrations, Conversion API (CAPI) data, or Mobile Measurement Partner (MMP) events, the richness of these signals defines your ability to optimize and scale effectively. Let’s explore why signal growth is vital and how standard and custom events play a pivotal role.

What Are Signals in UA?

Signals are the data points shared with advertising platforms, providing insights into user behavior, campaign performance, and downstream events. These signals enable platforms like Meta, Google, TikTok, and Applovin to optimize ad delivery, targeting, and bidding in real-time.

The three main sources of UA signals are:

1. SDK Events: Embedded in your app, SDKs send key events directly to UA platforms or MMPs.
2. CAPI (Conversion API): A server-to-server integration that transmits offline or server-side events directly to platforms, bypassing user-device limitations.
3. MMP Events: Facilitated by MMPs, these ensure accurate attribution and allow you to centralize event management across UA platforms.