Comparison of Ad Monetization Mediation Platforms: Admob, AppLovin MAX, Unity, IronSource LevelPlay, and Yandex Easy Monetization

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Monetization through ads is one of the most popular revenue streams for app developers, especially for free apps. Ad mediation platforms act as intermediaries between your app and multiple ad networks, helping you optimize fill rates, CPMs (cost per thousand impressions), and overall ad revenue by enabling competition between ad networks. However, not all ad mediation platforms are created equal. Each has its own set of supported networks, SDK quality, features, and specific advantages.

In this post, we’ll compare the following popular ad mediation platforms:

• AdMob
• AppLovin MAX
• Unity Ads
• IronSource LevelPlay
• Yandex Easy Monetization

Let’s explore these platforms in detail based on their supported ad networks, SDK quality, and key mediation features.

1. AdMob by Google

Supported Networks:

• AdMob supports a wide range of networks, including Google’s proprietary ad network, which offers strong demand for ads across all regions. Apart from AdMob, it allows you to integrate networks…