Google Ads Q5 Booster (Tips Inside)— Up to %35 ROAS

Photo by Myriam Jessier on Unsplash

The most important and necessary thing for advertising platforms to work much better and more efficiently is signals. When setting up your ad accounts and before starting your campaigns, making advanced integrations of these platforms will allow Google to analyze your target audience better and faster and find similar audiences faster.

For this reason, creating different segment lists for special campaign periods on the Google Ads side, uploading them, and running special campaigns for these segments will increase your conversions and ROAS, as we have previously proven with our tests.

Create lists like the ones below

1. Black Friday VIPs: Identify customers who made purchases during last year’s Black Friday sale.
2. High-Value Customers: Segment customers who have spent over $200 in the past year.
3. Loyal Customers: Focus on customers who have made two or more purchases.
4. Warm Leads: Target recent website visitors who have opted in to your email list within the last 90 days.
5. Dormant Customers: Re-engage customers who haven’t made a purchase in the last 180 days.

Once you’ve identified these segments, export them as CSV files. Remember, each list should contain at…