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How Paid Campaigns Affect Your App’s Organic Traffic?
Paid user acquisition (UA) campaigns are a cornerstone of mobile app growth. Whether you’re launching a new app or scaling an established one, paid traffic is essential for driving installs and improving visibility. But here’s what many app marketers overlook: paid campaigns don’t just bring in direct downloads; they also have a significant impact on your app’s organic traffic.
The connection between paid UA and organic app growth is undeniable. By understanding how these two channels work together, you can create a strategy that maximizes your app’s visibility, installs, and revenue.
In this post, we’ll explore:
• Why optimizing your app store presence (ASO) is crucial before running paid campaigns.
• How ASO and paid UA support each other.
• Real-world examples of how paid campaigns drive organic growth.
• How to measure and decide if increasing daily install volume is worth it.
The Foundation: Optimizing ASO Before Launching Paid Campaigns
Before diving into paid UA, it’s critical to optimize your App Store Optimization (ASO). ASO is the process of improving your app’s visibility and conversion rates in the…
