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AppLovin is a leading platform for mobile app developers and advertisers, offering tools for user acquisition, monetization, and scaling growth. Using advanced machine learning, AppLovin connects advertisers with high-quality users, optimizing campaigns for better performance and revenue generation.
This platform supports diverse industries like mobile gaming, lifestyle apps, e-commerce, health & fitness, and entertainment, making it a versatile solution for businesses across the mobile ecosystem.
Campaign Types on AppLovin
AppLovin offers flexible campaign options to align with your specific goals:
- Cost Per Install (CPI): Focused on maximizing app installs.
- Cost Per Event (CPE): Targets specific in-app user actions, such as account creation or tutorial completion.
- Cost Per Purchaser (CPP): Optimizes for paying users who make in-app purchases.
- Return on Ad Spend (ROAS): Designed to maximize revenue from ad spend, with either ad revenue, in-app purchases, or blended revenue goals.
Creating Ads in AppDiscovery
The AppDiscovery platform simplifies ad creation and management using Creative Sets for batch uploads and…
